Friday, January 22, 2010

Jack of All Trades

As a real estate professional in today's market, every agent must possess a multitude of skills in order to succeed. Thus, we become a Jack of All Trades to Master One - Real Estate Sales!

The Market Specialist - We must consistently be an expert in our markets. We must understand current pricing trends as well as neighborhood demographics. This is an ongoing study for us as markets continue to change ever so rapidly.

The Economist - While we do not have a crystal ball to see the rise or fall in the market (though many people seem to feel we do), we must be focused on not only our local economy, but our national and global economy as well. The last 5 years definitely proved how important global economic stability is to our business.

The Accountant - Of course we must obtain the skill to add and subtract, as well as calculate a client's amount received or needed to close a transaction. Now throw in the short-sale, bankruptcy, and other debts owed and we have a complete balance sheet to juggle (all the while trying to meet our client's desired bottom line).

The Marketer - Yes, marketing! Isn't that the main aspect of what we do? We market ourselves, market our listings and even market our buyers to prospective listings! If you are poor at this, you are in for a long and unprofitable ride.

The Psychologist - This is a new one for me. Yes, I have become somewhat of a psychologist for my clients. The pain and suffering of not getting that great deal, moving under stressful conditions, disagreements with spouses over price, and having to accept much less than anticipated on a sale are only a few of the reasons we console and listen to our clients.

The IT Specialist - Where would we be without computers. We need to be up to speed with the latest gadgets, marketing software and web sites, programs, etc... As the majority of our business moves to the web, a background in this area is definitely beneficial (or a necessity).

There you have it. I am sure I left out a number of skill sets, but you get the point. To be successful in this business one must exceed at many trades to master real estate sales. I wouldn't have it any other way!

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